DECORKED
Posts
🍷 Rethinking Wine Trends

🍷 Rethinking Wine Trends

In this week’s DECORKED digest, you will read all about innovation in wine branding, canned wines, Etna whites, in-flight wine experience, the revival of Sekt, and much more. Keep reading!

November 25, 2024

Collection of important links, information, and more.

📌 EMAIL - contact for business inquiries

📌 ADVERTISING - for advertising inquiries contact us via the email above

Happy Monday! We hope you have a great week. In this week’s DECORKED digest, you will read all about innovation in wine branding, canned wines, Etna whites, in-flight wine experience, the revival of Sekt, and much more. Keep reading!

➡️ PARTNERSHIP/SPONSORSHIP packages are available! Advertise your wine-related brand/product/story with the best community out there. For contact, please see above.

Read the most important and interesting news this week.

♻️ The road to net zero – the emissions targets of the world’s drinks giants READ HERE

🍇 Private-label wines surge in popularity despite wine sales slump READ HERE

📉 European wine production to drop nearly 3% in 2024 READ HERE

🍷 Are English amphora wines the next big thing? READ HERE

⛓️‍💥 Wine could escape dietary guidelines READ HERE

🌟 Portugal's secret 'City of Wine' READ HERE

Collection of partnerships and collaborations.

📌 AMBLE WINE PARTNERSHIP - Explore the world of wine with Amble Wine's comprehensive World Wine Map Workbooks and challenging Wine Quiz Workbook, masterfully crafted by wine scholar Lea Gatinois. As our valued reader, enjoy a 5% discount on these premium, eco-friendly resources using code DECORKED at checkout (or click HERE). Expand your wine expertise today!

We curate, filter, and select only the most exciting and important news for you.

HOW TO COLLECT WINE LIKE A BILLIONAIRE WITHOUT A BILLIONAIRE’S BUDGET

The journey of wine collecting is deeply personal, starting with exploring wines that complement favorite foods and experiences. Building a collection involves a mix of intuition, research, and trusted sources to ensure quality and authenticity. Tastes evolve over time, shaped by travel and exposure to new regions, while the joy of wine lies in discovering pairings that enhance both food and memory. Collectors are encouraged to begin modestly, focusing on wines that reflect their preferences, and to value the shared experience and storytelling each bottle offers. With careful curation, even modest collections can hold exceptional value and meaning.

INNOVATION IN WINE BRANDING AND PACKAGING

The wine industry faces challenges in attracting Gen Z consumers, who are health-conscious, price-sensitive, and less engaged with traditional wine culture. To appeal to this demographic, brands are embracing innovative approaches such as casual branding, non-traditional wine regions, low-ABV options, and versatile packaging formats like cans and Bag-in-Box. Creative branding, like mood-based wine names and interactive designs, along with sustainable practices, are breaking down barriers and reshaping wine consumption for younger audiences. These strategies aim to align wine with modern, diverse lifestyles while fostering new opportunities for growth in a shifting market.

WHY THE PORTUGUESE ARE PLANTING MORE VITAL

A masterclass in London spotlighted Vital, a rare and native Portuguese grape from the Lisboa region, gaining recognition for its refreshing, lemony, and age-worthy wines suited to the Atlantic-influenced climate. Traditionally used in blends, it is now being bottled as a varietal to emphasize its unique character and differentiate the region. The event also showcased other standout wines from Lisboa, including whites like Arinto and reds such as Touriga Nacional, produced by esteemed winemakers to celebrate the area’s diverse viticulture.

HOW TO LEVEL UP YOUR IN-FLIGHT WINE EXPERIENCE

In-flight wine experiences are uniquely shaped by the challenges of altitude, which dulls olfactory senses and alters flavor perception, leading airlines to curate wines that thrive in this environment. Fruit-forward, low-tannin wines and sparkling options often perform best, while gastrophysics research guides the selection process. Airlines are elevating their wine programs with expert consultants, exclusive blends, and frequent menu updates. Passengers are encouraged to explore and experiment with mini pours to maximize variety, embracing surprises like unexpectedly well-suited red Burgundies. The result is a casually luxurious experience, blending science and hospitality to enhance enjoyment at 30,000 feet.

ETNA'S WHITE REVOLUTION

The collaboration between Gaja and Graci at Idda winery on Mount Etna focuses on showcasing the potential of the Carricante grape, a local white variety known for its minerality and aging potential. While traditionally known for reds, Etna's whites are gaining prominence, with Idda producing structured, Mediterranean-style whites alongside a straightforward red. The project reflects a broader trend of southern Italy producing refined white wines, with Carricante standing out for its unique expression in Etna's volcanic terroir. As Idda evolves, it continues to explore and refine its identity, aiming to contribute to Etna's growing reputation for exceptional white wines.

REVIVING BUBBLES: HOW GERMAN WINEMAKERS ARE REDEFINING SEKT

Sekt, Germany's sparkling wine, is undergoing a renaissance, reclaiming its reputation as a high-quality, traditional method wine that rivals Champagne and Prosecco. Known for its versatility, from bone-dry to dessert-sweet styles, Sekt offers a range of flavors and food pairing options, often at a more accessible price point than Champagne. With classifications like Winzersekt guaranteeing estate-grown, premium production, Sekt is poised to gain traction in the growing American sparkling wine market, combining heritage, quality, and value.

THIS SOMMELIER'S BOLD IDEA IS SHAKING UP THE $385 BILLION WINE INDUSTRY

Kristin Olszewski, a former high-end sommelier, founded Nomadica to disrupt the wine industry by offering premium, zero-sugar, organic wines in eco-friendly aluminum cans. Despite skepticism from traditionalists, her innovative approach has gained traction, with Nomadica now sold in 25 states and recognized as a rising brand. Olszewski's deep industry knowledge, focus on emerging trends, and commitment to sustainable practices have positioned her as a leader in the growing premium canned wine segment.

Learn something new every week.

WINE REGION OF THE WEEK: MOR, HUNGARY

Mór, a Hungarian PDO wine region in Central Transdanubia, is known for its white wines, particularly Ezerjó, alongside Chardonnay, Sauvignon Blanc, Müller-Thurgau, and Riesling. Located in a cooler valley between the Vértes and Bakony mountains, its diverse soils and favorable climate support high-quality viticulture across 486 hectares of vineyards.

GRAPE OF THE WEEK: EZERJO

Ezerjó, a Hungarian grape variety primarily grown in the Mór region, produces light, crisp wines for early consumption and, under favorable conditions, botrytized sweet wines. Its prominence grew after the phylloxera epidemic, and its late ripening makes it versatile for both dry and sweet styles.

How are you satisfied with this week's DECORKED?

Let us know, so we can do better. Simply click bellow.

🍾 Amazing | 🍷 Good | 🍇 I don't like it | 🤬 I wish I didn't subscribe

If someone forwarded this email to you, click HERE to subscribe.

Help us grow and earn rewards.