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💐 Wine + Wedding Registries

💐 Wine + Wedding Registries

In this week’s DECORKED digest you will read all about Coravin’s fight against wine fraud, global wine consumption shifts, Uruguay’s bubbles, canned wine taking over India, successful beverage partnerships, and much more. Keep reading!

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Happy Sunday! We hope you had a great week. In this week’s DECORKED digest, you will read all about Coravin’s fight against wine fraud, global wine consumption shifts, Uruguay’s bubbles, canned wine taking over India, successful beverage partnerships, and much more. Keep reading!

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INTERESTING THIS WEEK

📊 January data insights: Continued industry softness in January READ HERE

🪓 Farmers are destroying vineyards as world has too much wine READ HERE

👭 These ladies are shaping the world of wine in Singapore READ HERE

🌟 Must-attend wine industry educational events of the year READ HERE

🤝 The keys to a successful beverage partnership READ HERE

🍷 Wine labels with a story to tell READ HERE

Collection of partnerships and collaborations.

📌 AMBLE WINE PARTNERSHIP - Explore the world of wine with Amble Wine's comprehensive World Wine Map Workbooks and challenging Wine Quiz Workbook, masterfully crafted by wine scholar Lea Gatinois. As our valued reader, enjoy a 5% discount on these premium, eco-friendly resources using code DECORKED at checkout (or click HERE). Expand your wine expertise today!

📌 SIP APP - Experience the future of wine collection management with Sip! This revolutionary app, designed by an indie developer and a passionate wine connoisseur, digitizes your wine cellar, allowing you to catalog, search, and manage your prized collection with unparalleled ease. DOWNLOAD NOW for FREE (available in the Apple Appstore)

We curate, filter, and select only the most exciting and important news for you.

WHY YOU SHOULD TRY SPARKLING WINE FROM URUGUAY

Uruguay's sparkling wine industry is on the rise, fueled by local demand and favorable conditions like its unique climate and terroir. Tannat, introduced by European immigrants, remains significant, but there's a growing trend towards white grape varieties like Albariño and Chardonnay. With around 162 wineries and 6,000 hectares of vineyards, the sector saw a 9% increase in production between 2021 and 2022, with a projected 2% annual growth until 2027. Uruguay's distinct climate and terroir, characterized by cool temperatures and ancient basalt soils, contribute to its unique flavor profiles, particularly in regions like Maldonado. While the country primarily caters to its domestic market, there's interest from neighboring Brazil, contrasting with Brazil and Chile's focus on domestic consumption, though Chile has seen significant export growth. Overall, Uruguay's emphasis on quality, flavor, and affordability positions it as a rising star in the global sparkling wine market.

CORAVIN AND THE FIGHT AGAINST WINE FRAUD

This week, Coravin was mentioned in a story regarding disappearing wine. Despite being widely used by collectors and sommeliers for over a decade, the device found itself inadvertently connected to the recent narrative. Greg Lambrecht, the inventor and chairman of Coravin, shared unexpected insights regarding the device's potential uses. Coravin operates through a surgical-style needle inserted directly into the cork or screwcap, allowing wine extraction via a pourer and preservation with inert gas for extended periods. Lambrecht had previously addressed concerns about Coravin's potential for fraud, emphasizing its one-way function of removing wine but not replacing it. However, the device has garnered attention from auctioneers as a tool to authenticate valuable wines, such as those discovered in a reliquary beneath a Czech castle in 2016. Additionally, Coravin is commonly utilized by wine journalists for tasting and rating large volumes of wines. While Lambrecht acknowledges the reality of wine theft involving Coravin, he highlights its limited scope, reassuring users about its minimal risk for fraudulent use.

WHY WINE STORES ARE ENTERING THE WEDDING REGISTRY BUSINESS

Wine retailers nationwide are adopting wine registries to attract new customers and increase revenue, initially sparked by pandemic-related shifts in wedding dynamics. These registries offer a personalized shopping experience beyond weddings, allowing customers to build home cellars and explore new wines. While generating modest profits, the true value lies in customer satisfaction and engagement. Retailers leverage social media and email marketing to promote their registries, ensuring inclusivity across various budgets. However, considerations like adhering to alcohol shipping regulations across states are essential.

Sip - Collect and Enjoy wine

EU DIPLOMATS HACKED BY TASTING INVITE

EU diplomats were targeted in a sophisticated email scam named "SPIKEDWINE" this week. The scam involved a fake invitation from the Indian ambassador to a wine tasting event, leading recipients to a fraudulent questionnaire link that initiated malware installation called WineLoader. Despite efforts to remain undetected, the scam was opened by several individuals. The origin of the attack remains unknown, but European diplomats are frequently targeted in such schemes. Zscaler mentioned that the attacker took extra precautions to avoid detection by bypassing memory forensics and automated URL scanning solutions.

GLOBAL WINE CONSUMPTION COULD SEE A ‘SHIFT’ BY 2027

A recent report by Research and Markets suggests a potential shift in wine consumption trends globally between 2022 and 2027. The study, analyzing data from 107 countries, forecasts a significant growth in the global wine market, with a projected compound annual growth rate of 8.8% during the period, reaching a value of US$528.2 billion by 2027. Additionally, the report identifies high potential countries for wine consumption based on various factors and highlights key trends influencing consumer preferences. Despite challenges, such as a decline in wine consumption in France attributed to generational shifts, the wine industry continues to expand, with new regions gaining recognition and emerging markets developing.

THE WINE SOCIETY RELEASES 150TH ANNIVERSARY RANGE OF FINE WINES

The Wine Society commemorates its 150th anniversary with a special collection of fine wines, never to be reproduced. This exclusive offering includes classic vintages from renowned estates and took over a decade of planning and cellaring to curate. Collaborating with industry giants, the society's wine director underscores longstanding relationships. Inspired by historical designs, the labels pay homage to the past. Additionally, the society plans to release further batches of fine wines, reflecting different eras of its history through the "Generation Series."

HAVE RTDS PAVED THE WAY FOR CANNED WINE IN INDIA?

Indian wine producers are targeting millennials with aluminum-packaged wines as demand for easy-to-drink products rises. Despite low wine consumption in India, the market is expected to grow at a 10% CAGR over the next five years, driven by millennials prioritizing experiences. Fratelli Wines and Sula Vineyards have recently introduced canned wine collections to cater to this trend. Co-founder Alessio Secci believes canned wines have potential in India, expecting more companies to follow suit as the liquor industry embraces Ready-to-Drink (RTD) beverages. As young consumers adopt a more casual approach to wine, the popularity of canned wines is likely to increase in the country.

WINE REGION OF THE WEEK: STEIERMARK, AUSTRIA

Steiermark, or Styria, is the southernmost wine producing region in Austria, based around the city of Graz and stretching out towards the border with Slovenia. The hilly terrain and the region's cool take on the Mediterranean climate mean that viticulture here is markedly different from the rest of Austria. Steiermark's specialties include Sauvignon Blanc, wines made from the Traminer family and Schiclher, and a rustic local rosé made from Blauer Wildbacher. Chardonnay (often labeled "Morillon"), Weissburgunder and Welschriesling are other important varieties grown here. While three quarters of the grapes grown in Steiermark are white wine varieties, some good red wines are made here as well. Zweigelt, Pinot Noir and Saint-Laurent all perform admirably in the region's terroir. Steiermark is one of Austria's smaller wine producing regions. It is responsible for around seven percent of the national wine output, and most of the wines made in the region are consumed here as well.

GRAPE OF THE WEEK: BLAUER WILDBACHER

Principally used in the region's Schilcher rosé wines, Blauer Wildbacher is late-ripening, dark-skinned berry producing fresh red and rosé wines. Blauer Wildbacher is a very late-ripening, dark-skinned wine grape variety originating from the Steiermark (Styria) in Austria. It is exclusively grown there, mainly in the Weststeiermark subregion. It’s one of the 13 red grapes permitted for quality wine production in Austria, and bears a close relation to the Blaufränkisch grape. Wines made from this variety have a major acidic backbone, and the grape is primarily used in the production of a local rosé wine called Schilcher. These crisp, aperitif-style wines exhibit crushed red berry flavors and a faint grassy aroma. It is also used in ice wine production, albeit in tiny quantities, and in dry red wines. Its late-ripening tendencies, however, generally mean its incarnation in the latter can be a test of the viticulturist's nerve in the later stages of the season.

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